For business students, following the top marketing blogs is a great way to supplement classroom learning with industry savvy. Sifting through all of the marketing blogs online, however, can turn into a full-time task unless you know which ones offer the most useful information. The following 18 marketing blogs are among the best for both marketing majors and business degree holders to stay apprised of the latest wisdom in their chosen fields.
1. B2B Marketing Insider
Michael Brenner’s B2B blog offers valuable insight for readers who want to stay ahead of the game. You’ll find lots of relevant tips for building sales, developing leads and how to market via social networks.
2. Top Rank Blog
This online marketing blog includes informative posts by rotating bloggers Miranda Miller, Lee Odden, Brian Larson and others Find out what’s happening in industry news and how to leverage social media tools like Twitter.
3. Marketing Experiments
This user-friendly blog presents clear strategies for using web presence to drive increased sales. Expert advice from a variety of professionals makes this blog a practical and useful read.
4. Heidi Cohen Actionable Marketing Expert Blog
Heidi Cohen’s blog centers on digital and direct marking and gives you a wealth of information and ideas. The engaging, colorfully illustrated pages and clear content bring complex marketing concepts into focus.
5. Logic and Emotion
The Logic and Emotion blog by David Armano of Edelman Digital Chicago has a personal touch that entertains you. Armano’s posts provide insight into doing business and marketing successfully in the digital world.
6. Branding Strategy Insider
This blog comes from branding consultants The Blake Group. Whether you are a student or a marketing pro, you’ll benefit from checking in regularly with this team of brand savvy authors .
7. Seth’s Blog
Seth Godin, who has published several marketing books, infuses his topical blog with humor. Personable and amusing, he gives you good insights in a palatable way.
Market data resource Complete.com brings you Compete Pulse, a busy blog with daily information on all of the latest trends. Branding, search marketing, industry leaders and social media are just some of the topics Compete Pulse authors are blogging about.
9. The Future Buzz
Adam Singer, who also manages Product Marketing for Google Analytics, edits this marketing blog. Discussions of PR strategies, brand visibility and even art give this popular site unique relevance.
10. PR Squared
Todd Defren’s PR Squared provides a great focus on public relations related issues. As CEO at Shift Communications, Todd effectively translates his expertise in marketing and PR into the blog format.
11. Drew’s Marketing Minutes
Drew’s Marketing Minutes gives straightforward advice about customer relations, strategies and effective marketing. Drew McLellan’s sage yet humor-infused posts provide great grounding for students and newbies to the marketing industry.
12. Women on Business
Despite equal talent, education and skills, women in marketing have some gender-specific concerns that this blog addresses well. Women on Business features pertinent insight on plenty of topics from industry thought leaders.
Stephanie Holland of Holland & Holland Advertising takes a unique focus in her She-conomy blog. She aims to give male marketing professionals insight into how to most effectively win female market share.
14. A Sales Guy
The clean lines of Jim Keenan’s A Sales Guy blog reflects a straightforward philosophy that you will find translates well to online content. If you want to get from initial contact to closing the sale in record time, get the basics here.
The posts on the Amacus blog aim to help you significantly increase sales performance by acting on powerful analytics. Bloggers take a step back and offer valuable insight into what works and what doesn’t in sales and marketing.
16. Spyre Studios
A great site for marketing designers, Spyre Studios speaks to your creative side. With tons of ideas for supercharging online design, this blog should be a frequent stop on your blog itinerary.
17. Business Grow
Mark Schaefer’s blog imparts the benefit of this veteran market expert’s know how. Business and professional growth is the blog’s primary purpose, and as such, it is a great resource for students.
This online resource features fresh views and insight from a group of younger marketing professionals. The savvy posts cover a variety of topical digital marketing issues.