For a person who is creative, thrives on meeting deadlines in a fast-paced environment and loves daily challenges on the job then a career in marketing is the perfect choice. Marketing can open up a world of possibilities for a student and start him on a career that’s always growing and changing. Students interested in this field can choose from Associate, Bachelor and Master’s degrees in Marketing offered online by many colleges and universities.
Most schools offering Marketing degrees have accreditation through very reputable organizations. Many are accredited through the Higher Learning Commission and are members of the North Central Association of Colleges and Schools, with some belonging to the Middle States Association of Colleges and Schools. Some schools have sought out additional accreditation from the Association of Collegiate Business Schools and Programs.
An Associate’s degree in Marketing emphasizes Advertising and fundamentals in concepts of promoting and selling merchandise and services. Students study consumer behavior, public relations and how to create successful marketing campaigns. Most of these online programs can be completed within two years and require a high school diploma or GED to enroll. Many community colleges offer transfer agreements with other colleges allowing all credits earned in the online Associate degree to be accepted for the online Bachelor’s program.
These online degrees are offered through a college’s website. A computer, internet connection and e-mail account are needed to complete these online degrees. All assignments have set deadlines and offer flexibility to be completed around a student’s schedule.
ASSOCIATE DEGREE COURSES
An online Associate’s degree program includes courses in general education, liberal arts, humanities and sciences in addition to specialized courses such as:
- Marketing Fundamentals
- Introduction to Advertising
- Consumer Psychology
Students study market research, strategies, campaigns, pricing, distribution and consumer choices.
ASSOCIATE DEGREE CAREERS
Graduates can seek entry-level positions in retail sales, media sales and market research. The Bureau of Labor Statistics reports that salespeople earn $15,000-20,000 per year and that job growth will be slightly faster than average.
A Bachelor’s degree builds upon the Associate’s and explores complex topics like international marketing, project management and market research analysis. Those enrolling must have a high school diploma or GED or possess an Associate’s degree. Online programs make assignments, assigned readings and lectures available to students on websites and deliver lectures in both audio and video formats. Students may have to purchase special software and textbooks for these programs and communicate via chat rooms, e-mail, discussion boards and social media.
BACHELOR’S DEGREE COURSES
In addition to general education courses as well as ones on business principles and marketing strategies other courses include:
- Market Research and Analysis
- Product Development
- International Marketing
Courses focus on analyzing data, product development and international marketing while emphasizing how political, cultural, social and legal aspects impact marketing products outside the United States.
BACHELOR’S DEGREE CAREERS
Graduates can obtain entry-level jobs as copywriters, public relations specialists or salespeople. The Bureau of Labor Statistics reports public relations specialists will have 24% growth and salespeople 10%. Copywriters will experience a growth rate of 13% for the next several years. Salaries are also very good for these jobs. Workers with 1-4 years experience can do quite well. Copywriters average $40,000 while salespeople earn $42,000 and public relations specialists $38,000.
Marketing is an essential part of business and those graduates who enjoy new challenges daily will thrive in this field.